Dodge Construction Network

Dodge Construction Network, or simply DCN, is one of the biggest resource for people working in the commercial construction industry. It offers data, analytics, insights and generates industry-spanning relationships between contractors. The DCN group is formed by the merge of four companies, each leading their area of expertise.
Our task was to name and develop the brand for the holding company and each sub brand, develop launch and long term strategy and to build the whole identities and expression system.

Naming
Strategy
Identity
Internal communications
Sub brands development
Assets and guidelines

Agency: VSA Partners, Chicago
Team: Kris Newgreen, Mike Walsh, Hugh Allspaugh, Cameron Leberecht, Pete Barnett, Emily Gorski