Wynn Resorts

Moving Brands’ recent collaboration with Wynn Resorts involved a comprehensive redesign of their toiletry products. The project encompassed single-use bottles, packaging, and the creation of custom wall-mounted units and large refillable bottles for the shower.
To inform our design approach, we conducted thorough research on Wynn Resorts and analyzed competitive offerings. This process led to the development of several design options that aligned with our findings and strategic goals.
Inspired by the art and materials found both within and outside the resort, the chosen design conveys Wynn’s timeless elegance through the use of modern typography and metallic colors, which are signature elements of the brand. To achieve the desired reflective and metallic look, we worked closely with Wynn’s long-standing manufacturing partner, analyzing prototypes, materials, and colors. Through multiple rounds of refinements and product testing, we successfully developed the correct product formulation, ensuring that both our design vision and Wynn’s sustainability goals were met.

Strategy
Packaging
Guidelines

Agency: Moving Brands
Team: Jim Bull, Jemma Campbell, Cindy Wu, Carrie Ellingson, Jea Hyunn Reece, Rianne Jones, Joey Nanni